1. Make your Facebook Fans to participate through questions.
2. Listen, in order to be able to learn what to speak.
3. Use video to turn corporate errors to gold.
4. Create an advantage with Youtube keywords.
5. Promote your SMS campaign in Facebook and Twitter.
6. Be your own mystery shopper.
7. Give to the audience the content they want.
8. Connect your blog content in well known websites.
9. Participate in a discussion which is not only around you.
10. Choose a “Golden Thread” relation.
11. Retweet your Tweets.
12. There is not such thing as a silver bullet.
The full article is here: http://www.socialmediaexaminer.com/12-social-media-secrets-from-worlds-top-superstars/